Arcadiagyal FW Campaign

Campaign

Inspired by Jean Baudrillard's "Simulacra and Simulation" "Consumer Society"
From the perspective of simulacra and consumerism,
The body becomes the object of consumption, and the symbol is considered realer than the real. People are no longer the subject, but the symbol, while culture is the main subject.
Throughout the way of pictorial materialization,we illustrate the subversion and simulation of reality.

Creative director & photographer: Lei Ting
Stylist :Yvonne Guo,qqc
Make up: Luo Qiang
Model : Nona
Special thanks to Charlie,Daniel,Huishi,ENG